Our Approach

We go beyond the surface level to gain a deep understanding of your products, target audience, and goals. Our focus on the key drivers of product specification, distributor purchasing behavior, and brand loyalty sets us apart and drives results.

Assess

We’ll assess current capabilities with a focus on identifying opportunities where we can make an impact on your marketing to drive more awareness, leads and sales.

Plan

We’ll work closely with you to cut through the noise and develop an effective marketing strategy with specific actionable plans.

Execute

Whether turnkey, consultive or a mixture of both, we’ll work with you to ensure your success.

Measure

We’ll measure results, optimize and follow through to ensure success.

Our approach

Working with us:

Working with The Digg Agency means partnering with a team of marketing experts who understand the building products, construction, and professional services industry inside and out. We go beyond the surface level to gain a deep understanding of your products, services, target audience, and goals. Our focus on the key drivers of purchasing behavior and brand loyalty sets us apart and drives results.

Case Studies

Revolutionizing Product Sampling

The Challenge:

Building products manufacturer struggled with a manual sample program, resulting in a slow fulfillment process, extended lead times, and limited customer insights.

Value Delivered:

75% Faster Processing: Reduced sample order time from 48 to 12 hours.

Enhanced Customer Satisfaction: Lead times reduced by 60%, from 5 days to 2 days shipments.

Improved Targeting: Captured 2X as much customer data, boosting targeted re-engagement campaigns.

Solution

  • Transformed the manual process into a streamlined digital system
  • Implemented automated ordering and inventory management
  • Established vendor partnerships for logistics and fulfillment
  • Redesigned samples to improve customer decision-making
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Case Studies

Rebranding with Precision

Project Kickoff

Established a rebrand roadmap, assigned “brand champions” across departments, and coordinated with vendors, including the branding agency and website team, for consistent execution.

Strategic Planning

We developed a clear launch plan, outlining dual priorities by department and document type. We provided brand-aligned copy recommendations and refined key assets.

Cross-Department Coordination

Collaborated with internal leads to ensure alignment across HR, operations, marketing, and customer service for cohesive brand adoption.

Project Delivery

Completed rebrand in 60 days, by delivering priorities one and two on target.

Updated 240+ documents and 35+ landing pages, aligning all customer-facing and internal assets with the new brand identity.

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Case Studies

Digital Asset Management (DAM) Migration for Operational Efficiency

The Challenge:

The client’s legacy DAM system, inherited from a parent company, caused bottlenecks due to limited access, high costs, lack of integration with project tools, and workflow inefficiencies affecting multiple departments.

Value Delivered:

Efficiency Gains: Reduced asset retrieval time by 30% and creative project turnaround by 20%

Enhanced Operations: Streamlined workflows via Smartsheet integration

Operational Insights: Added reporting tools for actionable insights on asset use and campaign performance

Brand Consistency: Created a “brand kit” section for easy customer access Solution

Solution

Replaced the legacy DAM with a cost-effective platform (migrating from Widen to Brandfolder) with improved capabilities.

  • Developed and executed an asset migration plan
  • Optimized filing structure with better search and tagging
  • Integrated DAM with project management tools and website
  • Established streamlined workflows across departments
Let’s talk

Marketing is not just about selling products, it's about creating a connection with your audience. It's a constantly evolving process that requires a deep understanding of consumer behavior, data analysis, and creative thinking.

Do you still have any questions? Feel free to give us a call: